gutbaum
To create a lively and youthful brand image, I carefully selected models who embody the spirit of the brand’s target audience — energetic, fun, and carefree. The direction was focused on capturing the natural movement and ease of everyday life, emphasizing comfort and practicality without sacrificing style. By encouraging the models to express their personalities through relaxed poses and spontaneous expressions, the shoot highlights the brand’s commitment to both functionality and fashion, reflecting the vibrant lifestyle of young individuals who value both comfort and modern trends.